Building Your Blog and Its’ Audience!September 1, 2014
Everyone has a story they want to share in real time. The reality is, a blog is a great way to share your stories and a well-designed blog decked out with all of the latest widgets and plugins will help you to reach a larger audience faster than you ever thought possible.
There are many considerations when it comes to starting a blog. The first consideration is where it should be hosted and the second is the sort of niche you want to focus on in order to build a solid, stable, and sustainable readership.
When it comes to hosting there are as many options available as if one were shopping for shoes. There are resellers, local hosts, large hosts like Go Daddy and Bluehost, and even resellers of their products. Which one is right for you depends on a number of factors, including your ability to handle the design and deployment personally, and how much time you have to invest in the setup of the blog.
The easiest solution in terms of time but not cost, is to hire a company. ajay at swt technology’s explains that “a full service company will do a complete set up of your website and host it for you. Don’t get tied into exorbitant monthly fees, as the reality is that hosting isn’t that expensive, unless you need a dedicated server. Paying a service fee to a company can be a great way to have them on the end of the phone line when you need small website coding changes made though”.
The second easiest solution is the absolute cheapest solution available. It is something you can set up in an hour on WordPress.com or blogger. The big drawback is the advertising, which is displayed on the site; advertising which you have no control over.
In the case of the third and hardest option, you can choose a provider like Rackspace, Heart Internet or 123-reg. This will ultimately lead to you having to do your own installation and it requires a lot of time and a level of technical proficiency.
Software To Build
Every blogger needs to have some sort of base level of software expertise in order to maintain their blog. If the choice of blog software ends up being WordPress, which seems to run half of the Internet these days, then the blogger must acquire a working proficiency with the program. The good news is, it’s about as easy as Microsoft Word.
There are a number of other key software applications, which would be bloggers should learn to use proficiently. These would include some form of design software for images, Google docs, and Adobe. Inevitably, there will come a time when you do want to post documents to the web, which users can edit and work on. There are a few examples of software, which can help you get going here.
Work with companies and providers, which help you to be yourself and express yourself. Ultimately, if you choose an option which happens to be local, you will have the advantage of being able to work with your creative team at your convenience. This is because the ultimate key to blogging success is to produce content which you care about, are passionate about, and can build a knowledge base of content surrounding it.