Your Ultimate Guide to Perfect Video ProductionJuly 1, 2014
Whether you are planning to create a video for a film launch, a product launch, a new company, for educational purposes, or another purpose altogether, it is important to know exactly what steps to take. You may think that filming an event or creating a video is just a simple matter of ‘point and shoot’ – well, this is where you are not quite on the mark.
First of all, you have to be well organised when it comes to planning your video. Secondly, think about the post-production aspects – how will your video be edited? Are you planning to add graphics? All these questions (and more) are relevant to a perfect video, and that is why we have come up with a useful guide for you to get a better perspective on your video production project.
Conceptualising your video
The first thing you have to do is determine your objectives. Why are you creating a video? Is it for a new product or film, or is it for demonstrating a technique or process? Is it to provide a historical account of an event? Secondly, you have to determine your video’s use. Is it simply to impart information, or is it for a business conference? Will it be used to train your new staff, or is it for distance learning? Determining the purpose and use of your video will help you include all the relevant details and take the necessary steps to make it great.
You also have to consider your budget for the video. To help you determine your budget, you need to make an estimate of the number of minutes your video will run, the number of edits it requires, and your deadline.
Another aspect that many of us fail to consider whilst conceptualising a video (but which is also important) is the audience. Will it be a general audience, or a technical audience? Are you planning to distribute the video to specific shareholders or clients, or will it be distributed on a national or international level?
Conceptualising the ‘visual style’ of your video
Once you have determined all of the factors mentioned above, it is time to conceptualise the actual visual style of your video. What is the exact story of your video project? This is where you can become as creative or as technical as can be. You would, of course, have to plan a beginning for your video, a middle, and an end. Keep in mind that if your video will be more than 5 minutes, it would be better to capture your audience’s attention with an ‘open sequence.’ Sequences (or scenes) are important for illustrating the story or message you would like to impart. One tip: if you would like to capture a location, make use of wide shots; if you would like to capture an action sequence, use tight shots.
You also have to consider whether you would like to use narration or not. This would entail more effort, as you would have to write a script, look for a narrator, and record the actual narration. If you are planning to conduct various interviews, you have to prepare a series of questions as well as record the interviews and incorporate these into your video.
Editing your video
Editing your video is best left to professionals, such as a video production company. But in line with this, you also have to do your own share by knowing which graphic designs you want, creating and preparing the list of your video’s participants, creating titles and sub-titles, and having a good idea of what music to include as well.
Image: Leicester Square Launch (1)